Skip to main content

Customer feedback surveys

Create surveys, share them by link or QR code, and review responses and NPS.

A
Written by Alvin Koh

Summary

Feedback surveys let you ask customers for their opinion (food quality, service, satisfaction…). Create a survey, add questions, share the link or QR code with customers, then see responses and reports right in the Admin dashboard.

Where to find it

Admin dashboard → Loyalty → Surveys. The page has 2 tabs: Surveys (manage surveys) and Reports (results summary).

What it's for

  • Measure satisfaction after a meal or a delivery.

  • Measure NPS (how likely customers are to recommend you to friends).

  • Get feedback on new dishes, taste or service.

  • Collect customer info through a form (e.g. fill in a form to get a voucher).

1. Survey list

Survey list

Each survey shows its name, status (Draft, Active, Paused, Closed), type, description, number of questions and responses, run dates and shops.

Buttons on each survey:

  • Activate / Pause: start or stop accepting responses.

  • Questions: add, edit, delete and reorder questions.

  • Responses: see each customer's answers.

  • Share: get the survey link and QR code (only shown when the survey is active).

  • Edit: change survey details.

Search by name and filter by status and type.

2. Create a survey

  1. Go to Loyalty → Surveys and click + Create survey.

  2. Enter the survey details (see below) and click Create.

  3. Click Questions on the new survey to add questions.

  4. Click Activate to start collecting responses.

  5. Click Share to get the link / QR code for customers.

Create new survey

Survey fields

  • Survey name (required): e.g. "Service quality survey".

  • Survey type: General (free-form questions); Net Promoter (NPS) – customers rate 0–10 how likely they are to recommend you; Customer satisfaction (CSAT); Customer effort (CES) – how easy it was to order or use the service; Post-transaction – for customers after a purchase.

  • Applies to: all shops or a specific shop.

  • Description: short intro shown to customers.

  • Start date / End date: when responses are accepted. Leave the end date empty for no limit.

  • Allow anonymous: customers don't need to log in to respond.

  • Require all questions: on by default – customers must answer every question to submit.

  • Response limit / customer: maximum number of responses per member.

  • Thank-you title / message: shown after the customer submits.

3. Add questions

Survey questions
  1. Click Questions on the survey.

  2. Under Add new question, enter the question.

  3. Choose the question type.

  4. For choice questions, enter each option; click + Add option for more.

  5. Tick Required if customers must answer it.

  6. Click Add. Use the pencil to edit, the bin to delete, and drag ≡ to reorder.

Question types:

  • Short text: one-line answer (name, table number…).

  • Long text: detailed feedback.

  • Star rating: 1–5 stars.

  • NPS (0–10).

  • Single choice: pick one option.

  • Multiple choice: pick several options.

  • Yes / No.

  • Scale: rate on a scale.

4. Share the survey

Share survey
  • Shop: choose "Entire brand" or a shop to know where responses come from.

  • Share link: click Copy to send via Zalo, Facebook, WhatsApp or messages.

  • Download QR Code: print it for tables, the counter or receipts.

  • Links per shop: click Copy link for each shop's own link.

5. Responses and reports

Click Responses on a survey to see each customer's answers. Open the Reports tab for a summary:

Survey reports
  • Date range: choose dates and click Refresh.

  • Total surveys: number of surveys and how many are active.

  • Total responses.

  • Avg rating: average star rating.

  • Pending follow-up: responses that need you to contact the customer.

  • Net Promoter Score (NPS): NPS with Promoters, Passives and Detractors.

  • Per-question statistics: answer rates for each option.

Notes

  • Surveys only accept responses when Active and within the start–end dates.

  • Add questions before activating – a survey with 0 questions has nothing to answer.

  • If "Allow anonymous" is off, customers must log in as members, so you know who responded.

FAQ

Q: Why don't I see the Share button?
A: Share only appears when the survey is active. Click Activate first.

Q: What is NPS?
A: Net Promoter Score measures how likely customers are to recommend you, on a 0–10 scale. 9–10 = Promoters, 7–8 = Passives, 0–6 = Detractors. NPS = % Promoters − % Detractors.

Q: How do I know which shop a response came from?
A: Use each shop's own link or QR code in the Share dialog.

Q: Can a customer respond more than once?
A: Set the limit with "Response limit / customer".

Did this answer your question?