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Customer list

Add, import, search and segment customers, and manage their points, vouchers and rewards.

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Written by Alvin Koh

The Customers page (Loyalty → Customers) lists all your members, with counts by tier at the top. It has 4 tabs: List, Segment, Activity and Duplicates.

Customer list

1. Add customers

Option 1: Add a customer manually

  1. In the Admin dashboard, go to Loyalty → Customers.

  2. Click Add customer.

  3. Enter: last name, first name, phone number, email, customer code, gender, birthday, note. At least a phone number or email is required.

  4. Click Create.

Add customer

Video (recorded on an earlier version of the interface, no sound):

Option 2: Import a customer list

  1. Go to Loyalty → Customers.

  2. Click Import to open the import screen.

  3. Download the .xlsx or .csv template.

  4. Fill in your customers' details in the template.

  5. Go back to the import screen and drag and drop (or choose) your file to upload it.

  6. Follow the confirmation steps to finish the import.

Note: each customer needs at least a phone number or email. Use the template and keep its column structure so the data is read correctly.

Click Export to download your customer list.

2. Search and advanced filter

2.1 Search

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. In the search box, enter a name, phone number, email or customer code.

  3. Click Search.

2.2 Advanced filter

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. Click Advanced filter.

  3. Choose the Match logic: All (AND) – customers must match every rule; Any (OR) – customers match at least one rule.

  4. Click + Add rule and set your criteria. You can combine current points, total spending, total orders, tier, gender, birth month, transaction dates and more.

  5. Click Search to apply.

Advanced filter

3. Points

3.1 Adjust points

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. Click the Statistics icon at the end of the customer's row to open their details.

  3. Open the Earn points tab and expand Adjust points.

  4. Enter the points to add or deduct and a reason.

  5. Confirm to finish.

The customer's available and lifetime points are updated, and the change is recorded in Points history.

Earn points tab

3.2 Manual earn points

Use this when you need to record an order and give points for a customer – e.g. they can't scan the receipt themselves or don't have their phone.

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. Find the customer by phone, email or customer code and click the Statistics icon.

  3. Open the Earn points tab and expand Manual earn points.

  4. Fill in the order: shop, order code, order total and a note if needed.

  5. Click Earn points and confirm.

The order is recorded and points are calculated automatically from your points settings and the customer's tier. The transaction appears in Points history.

Manual earn points

4. Customer vouchers

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. Click the Statistics icon at the end of the customer's row to open their details.

  3. Open the Vouchers tab to see the customer's vouchers, their status and when they were received.

4.1 Send a voucher

  1. On the Vouchers tab, click Send voucher.

  2. Search for the voucher by name or code and select it.

  3. Add a note if needed.

  4. Click to distribute.

The voucher is added to the customer's vouchers and can be used under its conditions.

4.2 Mark a voucher as used

Use this when a customer has used a voucher in store and you need to update its status.

  1. On the Vouchers tab, find the voucher with status Unused.

  2. Click the Unused status.

  3. In the dialog, choose the shop where it was used and add a reason if needed.

  4. Click Confirm. The status changes to Used.

Customer vouchers

5. Redeem

Use this to redeem a reward for a customer manually in the Admin dashboard instead of the customer doing it on the E-Shop.

  1. In the Admin dashboard, go to Loyalty → Customers → List.

  2. Click the Statistics icon at the end of the customer's row to open their details.

  3. Open the Redeem tab.

  4. Under Select voucher to redeem, search by name or code and choose the reward.

  5. Add a note if needed.

  6. Check the voucher, points deducted, remaining points and expiry, then click Confirm redeem and confirm again.

The points are deducted and the reward voucher is created – check it on the Vouchers tab.

Note: redeeming deducts the customer's points and cannot be undone. Double-check before confirming.

Redeem for a customer

6. Customer segments

Segments group customers with similar traits or behaviour, for use in customer care programs – e.g. sending offers via Automations.

Go to Loyalty → Customers → Segment to see your segments.

6.1 Create a segment

  1. Click Create segment.

  2. Enter a segment name and description (e.g. what it's for).

  3. Choose the logic: All (AND) or Any (OR).

  4. Click + Add rule and set the criteria.

  5. Click Create.

The system finds and updates matching customers automatically.

Customer segments

6.2 Manage segments

  • Search segments by name.

  • Click View customers to see who's in a segment.

  • Click the refresh icon to update the segment with the current rules.

  • Edit the name, description, logic or rules.

  • Delete a segment you no longer need.

Note: segments are dynamic – members can join or leave as their data and behaviour change.

7. Customer activity

Go to Loyalty → Customers → Activity to see the history of customer actions and transactions: customer info, time, action type and description.

Filter by date range, action type, phone number or Member ID. Activities include sign-ups, points earned and redeemed, vouchers received and used, receipt scans, customer deletion, fraud alerts and more.

Customer activity

Use Activity to check a customer's history when reconciling or helping them.

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